Austeja Minkeviciute

Managing Strategically in Lithuanian Rugby Federation

Strategic planning is an organizational management activity that it is used to set priorities, focus energy and resources, strengthen operations and ensure that employee and other stakeholders are working toward common goals. This will assess and adjust the organization’s direction in response to the changing environment. It is a disciplined effort that produces fundamental decisions and actions that shape and guide what an organization is, who it serves, what it does, and why it does it, with a focus on the future.

The main purpose of this case study is to discuss the idea of how well established strategic planning in a young rugby organization could help Lithuania to become a more successful rugby nation. Main methods that was used for this case study was gathering information and processing of statistical data, analysis of scientific literature, interview.

Rugby is a people-driven sport and the Lithuanian Rugby Federation is a people-driven organisation.  The previous period saw both great achievements and some disappointments,  but in a fast changing rugby environment, a sustainable ‘best practice’ governance should  amongst other things, facilitate adequate succession planning at a national and provincial level.

After discussion with representative from organization it’s been assumed, that biggest challenge faced by the organization is members downplay the importance of the strategic management process and its benefits. It can be the case, where broad discussions on how well federation is operating, or what areas has to improve, are rare or inefficient.  It also has been found, that strategic management is not recognised as useful future planning tool.

There were few solutions to major problems set out in this case study that could help to adopt strategic management in the organization and define clear and optimistic future goals of a rugby game in Lithuania. Also the effectiveness of SWOTT analysis has been estimated and considered that by assessing environmental threats and opportunities and internal strengths and weakness the organization could adopt a strategic planning process and create a platform for consistency in strategic planning and management.

At the end there are short description about how strategic planning should be implemented and who in the organization should do it.

Organising European Woman’s Rugby -7s Championship in Lithuania

Organising an event can seem like an incredibly overwhelming task. And without organisation and thinking ahead, it can be. From the months of preparing beforehand to lot of expectations and limited funds event management can be a big challenge to small organization.

The aim of the case study is to show how Lithuanian Rugby Federation (LRF) is capable of organising European Championship of Women’s Rugby 7s in order promote women’s rugby in the country and also generate perceived value for the city. The main objectives of the event were to raise public awareness and promote greater knowledge of women’s rugby in Lithuania.

This case study shortly describes the positive sight of the event management. During research, it was found that people focus is always on the negative sight. For example, their always would highlight sponsors or governing bodies who have never funded or helped to organise the event. Or they would outline the number of volunteers that hasn’t been recruited and so on and so forth.

Introduction shortly describes the sport organisation’s main goals, key stakeholders, national sport system and the position of sport organisation in it.

Findings will give deeper understanding about women’s rugby sport situation in the country. The main objectives why organization decided to organise European Woman’s rugby 7s championship in Lithuania are outlined at the end of this section.

Discussion phase is divided in 4 subsections. A planning, developing, executing and closure phase describes organizational side of the event management and how it was brought from idea to an actual event within period of six month.

Benefits described in closing and evaluation phases were generated from report and team’s survey.  City has received financial benefit and LRF also gained positive feedback not only from participants but from international sports federation “Rugby Europe” as well.


Austeja Minkeviciute

Woman’s rugby development officer

Lithuanian Rugby Federation


Author’s mailing address: Tvenkinio g. 6, Silute, Lithuania